What we do

Based on advanced statistical techniques, we help you to understand the drivers of key marketing KPIs such as brand awareness, shop visits, sales or overall customer retention. Think of it as marketing mix modeling 4.0.

Marketing KPI Modeling

Connecting to your strategic and operational CRM, we develop segmentations and predictive models for individual customer behavior in order to guide your activities regarding customer acquisition, cross- and up-selling, churn prevention, and win-back.

Customer Analytics

The ever-growing demand for marketing accountability reveals the limitations of purely descriptive reporting systems. Based on our modeling techniques, we help you to monitor and document your return on marketing investment, continuously.

Marketing Performance Reporting

Timely, easy and comprehensive access to relevant data and associated analyses is key for driving data-driven business decisions on a daily basis. Our cloud dashboard applications deliver all of this right to your fingertips in one convenient package.

Cloud Dashboard Applications

Unleashing the full power of sophisticated models frequently requires their deployment in production environments at scale. We offer competent support on packaging our models for deployment on premise or any major cloud platform such as AWS.

Customized Models as a Service (MaaS) Applications

As we strive for impact, we work closely with our clients in order to transform insights into effective and efficient managerial decisions. Moreover, we consult our clients on improving their analytical infrastructure as a foundation for future success.

Data-driven Management Consulting

While marketing data is abundant nowadays, it frequently suffers from gaps, inconsistencies and a lack of integration. As rich and reliable data is the foundation of everything we do, we offer comprehensive data refinement services with an eye for detail.

Marketing Data Refinement

In principle, all of our services are tailored to the specific needs of our respective clients. But sometimes, even this just may not be enough. Therefore, we offer bespoken data science services based on our comprehensive methodological expertise.

Bespoken Data Science Services


How we work


No one understands your business better than you. Thus, we will work closely with you in order to fully understand your business model and your specific questions and challenges.


Rich data is key for analytical success. Therefore, we will put great effort into the compilation of data from several sources (your internal data, our proprietary data, data from third-party vendors).


Model development is half art and half science. Based on our comprehensive experience, we will develop a quantitative model of your business that strikes the right balance between focus and richness.


Our models tend to be quite complex and potent. Jointly with you, we will derive insights from them and develop sound, actionable business recommendations that will help you to optimize your marketing activities.


Our approach entails the opportunity for a lasting improvement of the way you take decisions. Therefore, we will support you in the transformation into a more data-driven marketing organization.


Our core belief is that great solutions can only be achieved by connecting a broad range of expertise. Thus, we will work closely with you alongside the entire analytical process.


What we have achieved jointly with our clients


Who we are

Dr. Christoph Nagel

Managing Partner

Dr. Gerrit Löber

Managing Partner

Prof. Dr. Jörg Gutsche

Senior Adviser

Philipp Nagel

Senior Adviser

Julien Lacroix

Senior Software Engineer

Simone van de Steeg

Senior Consultant

Dr. Christian Otto

Senior Consultant

Lars Luckhaupt


Christian Huettenberger


Saskia Witan


Kai Steinert

Software Engineer

Raphael Bender


Lars Rosengren

Software Engineer

Stefan Lautenbach


Robin Hueber

Research Assistant

Augustin Willberg

Research Assistant

Jennifer Nagel



About econworks

Management-owned consultancy with a clear-cut focus on marketing analytics and data science.

Founded in 2010 as a spin-off from the University of Mannheim, one of Germany’s leading schools for business and economics.

Healthy double-digit growth since its inception.

Serving start-ups and multinational corporations alike mainly in FMCG, TIME industries and financial services all across Europe.

Get in touch with us

Meet us in personProduct inquiry

Play All Replay Playlist Replay Track Shuffle Playlist Hide picture