econworks - Data-driven decisions

SERVICES

What we do

Based on advanced statistical techniques, we help you to understand the drivers of key marketing KPIs such as brand awareness, shop visits, sales or overall customer retention. Think of it as marketing mix modeling 4.0.

MARKETING KPI MODELING

Connecting to your strategic and operational CRM, we develop segmentations and predictive models for individual customer behavior in order to guide your activities regarding customer acquisition, cross- and up-selling, churn prevention, and win-back.

CUSTOMER ANALYTICS

The ever-growing demand for marketing accountability reveals the limitations of purely descriptive reporting systems. Based on our modeling techniques, we help you to monitor and document your return on marketing investment, continuously.

MARKETING PERFORMANCE REPORTING

Timely, easy and comprehensive access to relevant data and associated analyses is key for driving data-driven business decisions on a daily basis. Our cloud dashboard applications deliver all of this right to your fingertips in one convenient package.

CLOUD DASHBOARD APPLICATIONS

Unleashing the full power of sophisticated models frequently requires their deployment in production environments at scale. We offer competent support on packaging our models for deployment on premise or any major cloud platform such as AWS.

CUSTOMIZED MODELS AS A SERVICE (MAAS) APPLICATIONS

As we strive for impact, we work closely with our clients in order to transform insights into effective and efficient managerial decisions. Moreover, we consult our clients on improving their analytical infrastructure as a foundation for future success.

DATA-DRIVEN MANAGEMENT CONSULTING

While marketing data is abundant nowadays, it frequently suffers from gaps, inconsistencies and a lack of integration. As rich and reliable data is the foundation of everything we do, we offer comprehensive data refinement services with an eye for detail.

MARKETING DATA REFINEMENT

In principle, all of our services are tailored to the specific needs of our respective clients. But sometimes, even this just may not be enough. Therefore, we offer bespoken data science services based on our comprehensive methodological expertise.

BESPOKEN DATA SCIENCE SERVICES

APPROACH

How we work

UNDERSTAND YOUR BUSINESS

No one understands your business better than you. Thus, we will work closely with you in order to fully understand your business model and your specific questions and challenges.

COMPILE
DATA

Rich data is key for analytical success. Therefore, we will put great effort into the compilation of data from several sources (your internal data, our proprietary data, data from third-party vendors).

DEVELOP
MODEL

Model development is half art and half science. Based on our comprehensive experience, we will develop a quantitative model of your business that strikes the right balance between focus and richness.

DERIVE INSIGHTS AND RECOMMENDATIONS

Our models tend to be quite complex and potent. Jointly with you, we will derive insights from them and develop sound, actionable business recommendations that will help you to optimize your marketing activities.

ENSURE
CONTINUITY

Our approach entails the opportunity for a lasting improvement of the way you take decisions. Therefore, we will support you in the transformation into a more data-driven marketing organization.

OUR CO-CREATION PRINCIPLE

Our core belief is that great solutions can only be achieved by connecting a broad range of expertise. Thus, we will work closely with you alongside the entire analytical process.