PRODUCTS

Ready made tools to unlock marketing potential

Marketing Perfomance Reporting
A fully integrated approach from model to dashboard in one go. The engine comprises a holistic econometric framework, our next-gen version of a Marketing Mix Model. Evaluate your campaigns, identify your media impacts, forecast and optimize media budgets.

Boost your media strategy and contact us for a tech demo

ASCEND
Marketing Perfomance Reporting
Identify chances and risks in a complete market view for your media budget allocation. Utilize the Allocate audit tool to improve buying efficiency, simulate rebate levels and monitor your competitors. Derive quantifiable strategies to bring your media efficiency to the next level.

Boost your buying efficiency and contact us for a tech demo

ALLOCATE


Contact us for a tech demo

PARTNERS

Being part of the data economy

Leading media auditor with over thirty years of experience and global market access. Together, we develop powerful tools to help identifying opportunities to improve media efficiency in terms of cost KPIs and media effectiveness in terms of business KPIs in multiple markets.

http://ecimediamanagement.com

The expert provider of real-time high precision footfall metrics for over 100 cities. We provide index products and offer on-top analytics for city councils and retailers.

https://hystreet.com

Providing high fidelity data to unlock value in an anachronistic music industry. Together, we develop API tools to audit and predict royalty streams for catalogue owners.

http://bitsonic.ai

fka adscanner: The expert provider of real-time high precision metrics and solutions for TV. We have prime access to deliver the best solution for media modeling.

https://alleyesonscreens.com

SERVICES

Client centric solutions to unleash data potentials

Marketing Perfomance Reporting
Based on advanced statistical techniques, we help you to understand the drivers of key marketing KPIs such as brand awareness, shop visits, sales or overall customer retention. Think of it as marketing mix modeling 4.0.

MARKETING KPI MODELING

Marketing Perfomance Reporting
Connecting to your strategic and operational CRM, we develop segmentations and predictive models for individual customer behavior in order to guide your activities regarding customer acquisition, cross- and up-selling, churn prevention, and win-back.

CUSTOMER ANALYTICS

Marketing Perfomance Reporting
The ever-growing demand for marketing accountability reveals the limitations of purely descriptive reporting systems. Based on our modeling techniques, we help you to monitor and document your return on marketing investment, continuously.

MARKETING PERFORMANCE REPORTING

Marketing Perfomance Reporting
Timely, easy and comprehensive access to relevant data and associated analyses is key for driving data-driven business decisions on a daily basis. Our cloud dashboard applications deliver all of this right to your fingertips in one convenient package.

CLOUD DASHBOARD APPLICATIONS

Marketing Perfomance Reporting
Unleashing the full power of sophisticated models frequently requires their deployment in production environments at scale. We offer competent support on packaging our models for deployment on premise or any major cloud platform such as AWS.

CUSTOMIZED MODELS AS A SERVICE (MAAS) APPLICATIONS

Marketing Perfomance Reporting
As we strive for impact, we work closely with our clients in order to transform insights into effective and efficient managerial decisions. Moreover, we consult our clients on improving their analytical infrastructure as a foundation for future success.

DATA-DRIVEN MANAGEMENT CONSULTING

Marketing Perfomance Reporting
While marketing data is abundant nowadays, it frequently suffers from gaps, inconsistencies and a lack of integration. As rich and reliable data is the foundation of everything we do, we offer comprehensive data refinement services with an eye for detail.

MARKETING DATA REFINEMENT

Marketing Perfomance Reporting
In principle, all of our services are tailored to the specific needs of our respective clients. But sometimes, even this just may not be enough. Therefore, we offer bespoken data science services based on our comprehensive methodological expertise.

BESPOKEN DATA SCIENCE SERVICES

APPROACH

How we work

UNDERSTAND YOUR BUSINESS

No one understands your business better than you. Thus, we will work closely with you in order to fully understand your business model and your specific questions and challenges.

COMPILE
DATA

Rich data is key for analytical success. Therefore, we will put great effort into the compilation of data from several sources (your internal data, our proprietary data, data from third-party vendors).

DEVELOP MODEL

With comprehensive experience, we will develop the right set of models for your business that strike the right balance between automated AI methods and proven econometrics.

DERIVE INSIGHTS AND RECOMMENDATIONS

Our models tend to be quite complex and potent. Jointly with you, we will derive insights from them and develop sound, actionable business recommendations that will help you to optimize your marketing activities.

ENSURE
CONTINUITY

Our approach entails the opportunity for a lasting improvement of the way you take decisions. Therefore, we will support you in the transformation into a more data-driven marketing organization.

OUR CO-CREATION PRINCIPLE

Our core belief is that great solutions can only be achieved by connecting a broad range of expertise. Thus, we will work closely with you alongside the entire analytical process.

Together, we can built something great

CASES

What we have achieved jointly with our clients

We helped a leading price comparison website to profitably double its growth rate via an optimized media strategy.

PROFITABLE GROWTH

We provide weekly marketing efficiency reports for a leading European mobile operator.

WEEKLY ROMI REPORTING

For a countrywide sales network with more than 1000 stores, we provide sales forecasts and gap analytics at near real-time speed.

NEAR REAL-TIME STORE TRACKING

We developed a data-driven segment-of-one price differentiation approach for a leading e-commerce marketplace.

SEGMENT-OF-ONE PRICE DIFFERENTIATION

For a leading German retail bank, we developed a comprehensive marketing data warehouse and corresponding analytical processes.

ORGANIZATIONAL TRANSFORMATION

What is your challenge?
Let’s start to build something great together.

YOUR CHALLENGE

Let's tackle your challenge

TEAM

Who we are

Christoph-Nagel

Dr. Christoph Nagel

Managing Partner

Gerrit-Loeber

Dr. Gerrit Löber

Managing Partner

Joerg-Gutsche

Prof. Dr. Jörg Gutsche

Senior Adviser

Philipp-Nagel

Philipp Nagel

Senior Adviser

Julien Lacroix

Senior Software Engineer

Simone-van-de-Steeg

Simone van de Steeg

Senior Consultant

Lars Luckhaupt

Consultant

Christian-Huettenberger

Christian Huettenberger

Consultant

Raphael-Bender

Raphael Bender

Consultant

Stefan-Lautenbach

Stefan Lautenbach

Consultant

Jennifer Nagel

Financials

COMPANY

About econworks

Management-owned consultancy with a clear-cut focus on marketing analytics and data science.

Founded in 2010 as a spin-off from the University of Mannheim, one of Germany’s leading schools for business and economics.

Healthy double-digit growth since its inception.

Serving start-ups and multinational corporations alike mainly in FMCG, TIME industries and financial services all across Europe.

Get in touch with us

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