What we do
Based on advanced statistical techniques, we help you to understand the drivers of key marketing KPIs such as brand awareness, shop visits, sales or overall customer retention. Think of it as marketing mix modeling 4.0.
Marketing KPI Modeling
Connecting to your strategic and operational CRM, we develop segmentations and predictive models for individual customer behavior in order to guide your activities regarding customer acquisition, cross- and up-selling, churn prevention, and win-back.
The ever-growing demand for marketing accountability reveals the limitations of purely descriptive reporting systems. Based on our modeling techniques, we help you to monitor and document your return on marketing investment, continuously.
Marketing Performance Reporting
Timely, easy and comprehensive access to relevant data and associated analyses is key for driving data-driven business decisions on a daily basis. Our cloud dashboard applications deliver all of this right to your fingertips in one convenient package.
Cloud Dashboard Applications
Unleashing the full power of sophisticated models frequently requires their deployment in production environments at scale. We offer competent support on packaging our models for deployment on premise or any major cloud platform such as AWS.
Customized Models as a Service (MaaS) Applications
As we strive for impact, we work closely with our clients in order to transform insights into effective and efficient managerial decisions. Moreover, we consult our clients on improving their analytical infrastructure as a foundation for future success.
Data-driven Management Consulting
While marketing data is abundant nowadays, it frequently suffers from gaps, inconsistencies and a lack of integration. As rich and reliable data is the foundation of everything we do, we offer comprehensive data refinement services with an eye for detail.
Marketing Data Refinement
In principle, all of our services are tailored to the specific needs of our respective clients. But sometimes, even this just may not be enough. Therefore, we offer bespoken data science services based on our comprehensive methodological expertise.
Bespoken Data Science Services
How we work
What we have achieved jointly with our clients