Turn data into decisions - fast
Models and data-centric AI assistants that measure, forecast, and simulate business outcomes. No black-box hype. Just decision tools tied to your KPIs.
Founded
2010
Over 14 years of expertise
Location
Darmstadt
Germany, serving globally
Core Focus
Data & AI
Analytics, Pricing, MMM, LLMs
Approach
KPI-Driven
Models tied to business outcomes
econworks GmbH is a specialized consultancy that builds data-driven models and AI assistants for marketing analytics, strategic pricing, and business optimization. We transform complex data into actionable insights, helping companies measure ROI, optimize pricing, and deploy AI solutions that directly impact KPIs.
Where we're a fit
Enable your workforce to access data and analytics with the help of an ai assistant.
Unlock the optimization potential of your campaigns.
Translate brand and market data into pricing strategies.
Fast prototyping that fits your tech stack.
Audit for relevance, quality, and readiness for AI use.
Build processes, not just powerpoints.
Our Services
What we deliver:
- Incremental impact measurement
- Media mix optimization
- Campaign effectiveness analysis
- Regional and channel attribution
- Forecasting and scenario planning
Models translate media signals into incremental outcomes, not vanity metrics.
Proven Impact
Real results from real clients
Situation
Service provider with 1000+ outlets needed to improve footfall and optimize media investment
Approach
Regional measurement tied to footfall (via Hystreet), store design, location, and weather. Built forecasting model that guided media to drive visits and in-store sales.
Impact
Clearer regional ROI and a playbook for scaling spend efficiently
+23% footfall increase
Situation
Consumer banking wanted to increase loan volume and margins while improving risk selection
Approach
Combined competitor-offer data with local branch context to refine pricing for consumer loans.
Impact
Higher loan volume and margins by pursuing profitable risk classes with better selection
+15% margin improvement
Situation
Marketplace needed to defend market position against aggressive competition
Approach
Modeled current media impact and simulated aggressive growth paths; included competitor price tracking.
Impact
Guided a bold investment push that strengthened market position and supported successful founder exit
2.5x ROAS improvement
Situation
Publisher facing declining market needed to maintain profitability
Approach
With comprehensive print market data across three countries (incl. competitors), designed assertive pricing strategy.
Impact
Higher profits (and in some cases revenue) while encouraging competitor price increases to protect share
+8% profit despite -12% market
Data We Work With
- Sales, transactions, pricing history
- Web/app analytics, conversion funnels
- CRM, customer segments, lifetime value
- Product catalogs, inventory, operations
- Retrieval design (collections, freshness, chunking)
- Grounding & citation strategy
- Evaluation (precision/recall, hallucination checks)
- Access control, PII minimization, audit trails
- Market & competitor intelligence (pricing, offers)
- Regional footfall data (Hystreet) & location context
- Weather, events, seasonal patterns
- Media spend & campaign performance data
Who We Help
Meet Our Team
Data scientists and strategists dedicated to turning your data into decisions
Dr. Christoph Nagel
Managing Director
Econometrician at heart. Shapes our consulting philosophy and turns complex market dynamics into clear, quantifiable strategies.
Dr. Gerrit Löber
Managing Director
Bridges pricing science and media analytics. Designs the frameworks that connect data to revenue impact.
Stefan Lautenbach
Senior Consultant
Designs segmentation and statistical models that sharpen targeting. Keeps the conversation between data and client close.
Raphael Bender
Senior Consultant
Brings a physicist's precision to location analytics and traffic modeling. Trusted client partner on complex regional projects.
Lars Luckhaupt
Senior Consultant
Builds predictive models and BI solutions tailored to retail and finance. Focused on making analytics operational.
Julien Lacroix
Software Architect
Designs the platforms and AI systems behind our solutions. Connects cloud infrastructure, LLMs, and production-grade tooling.
Dr. Sonja Löber
Senior Data Engineer
Architects reliable data pipelines and governs data quality. Brings structure to messy data landscapes.
Jan Heckwolf
Senior Consultant
Optimization specialist who builds models that find the best outcome, not just the next one. Strong on math, stronger on results.
Friederike Pohl
Consultant
Turns raw data into dashboards and workflows that teams actually use. Strong on integration, clear on delivery.
About econworks
We turn business challenges into quantitative clarity. Our roots are in econometrics and predictive modeling, and our mindset is pragmatic: models and assistants are built to answer real business questions—no one-size-fits-all. We combine domain insight, AI modeling expertise, and hands-on data architecture to deliver results that go beyond dashboards.
Frequently Asked Questions
We're model-agnostic and data-first. We match models (hosted or self-managed) to your policy, cost, and grounding needs.
Yes. We design around your data landscape, pipelines, and tools—no rip-and-replace.
Every engagement defines KPIs upfront, then models/assistants are validated via measurement, forecasts, and scenario simulations.
We avoid black boxes. Decisions trace back to data, assumptions, and economic logic.
A short scoping + data audit, followed by a focused sprint to deliver a validated model or assistant prototype.
Most initial engagements run 8-12 weeks from data audit to deployed model. AI assistants can be prototyped in 4-6 weeks.
Ready to make better decisions with your data?
Let's turn your data into measurable business outcomes.
Questions? Our AI assistant is ready to help →